Posted: December 18th, 2009 | Author: admin | Filed under: Print Advertising | 2 Comments »
Yucky phone book
Hey I actually found an article on msn that might actually be useful! They’ve posted 101 things you can do with that dreaded big thick yellow book with fine print of phone numbers in it….
* Keep one in the garage, tearing out pages to soak up oil or other unpleasant spills.
* Use them for flower pressing.
* Tear out pages to start fires in wood-stoves.
* Make a booster seat with directories and duct tape.
* Create papier mache or decoupage projects.
* Soak up pet urine for free instead of using paper towels.
* Mulch vegetable gardens.
I am sure you folks got a few you would like to share 
http://articles.moneycentral.msn.com/SmartSpending/blog/page.aspx?post=1412813
Posted: October 18th, 2009 | Author: admin | Filed under: Local Advertising, Print Advertising | 2 Comments »
Yes and no. Well it may depend on your age. My dad still looks forward to reading the weekend paper and picks up the clunky Yellowpages book to find a business or service. While my wife and I would rather Google it from the laptop or iPhone (I can’t find my Yellowpages book). When considering print advertising you have to take a few things into consideration…
- Who are you targeting: Age group based on type of business. Don’t try to target all at once, it’s a waste of money and time…focus.
- Budget: Both print and online advertising can add up fast if you don’t keep track of it. You might have to try advertising on a few sites or publications to see results. You also have to remember than sometimes results are not instantaneous, you have to spend time on one source for a bit sometimes to see its effectiveness. You also may want to consider a mix of online and offline.
- Competition: Sometimes it’s good if you have a competitor or 2 in the same publication, but if it’s flooded you may want to stand out somehow.
- Take some time to see what kind of publications you are interested in: a city paper, magazine, directories, also distribution.
- Creative: Are you creative enough to come up with the copy and design of the ad? You can research ideas, papers usually have a design department that will help for free, or research a local design company or student.
- Demographics & Location: Do you want a new clientele, regain an existing clientele, where are they?
There are of course other considerations which I will update at a later time, but consider the above suggestions and do some homework as well.